The Truth About Search Engine Optimization
- ISBN13: 9780789738318
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
“Rebecca’s book is chapter-by-chapter gold for anyone who needs to understand how we find information on the Web.” Kevin M. Ryan, Motivity Marketing, Inc., and Chairman of Search Engine Strategies Advisory Board In this book, leading search optimization expert Rebecca Lieb brings together more than 50 absolutely crucial facts and insights decision-makers must know to drive more web traffic through better search engine placement. The Truth About Search Engine Optimization doesn’t deli
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(out of 20 reviews)
List Price: $ 18.99
Price: $ 11.61
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Review by Johnny Fan for The Truth About Search Engine Optimization
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“The Truth About Search Engine Optimization” is both technically accurate and implementable – the perfect storm for any Marketing Communications professional.
I’ve studied SEM extensively, and have been active in it for a few years. This book has taught me many things, and affirmed others. In fact, I plan to purchase several more copies and use it as a “text” in a class I am designing for my bloggers (product managers and marketers). The bite-sized and actionable chapters make total sense, are easily digestible, and are even inspirational – especially for those in my company who need to achieve more on the net but who don’t care to invest tons of time learning all these tools on their own.
I am confident that this book will be a major influence in the transformation that is about to occur in my SEM program.
June 29th, 2010 at 12:28 pm
Review by JustADesigner for The Truth About Search Engine Optimization
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As most people searching for SEO books, I was looking for the most up-to-date book possible. Even though this book claims to be 1st printed Feb 2009 the text references outdated “current events.” Refers a few times to the “new” Indiana Jones movie and news about George W. Bush. Also refers to “Macromedia” Flash, but I think that was just a lack of software knowledge.
Don’t get me wrong I learned a lot… A LOT!, but I question if some of this content is already outdated. Algorithms are always changing.
June 29th, 2010 at 1:04 pm
Review by H. MOORE for The Truth About Search Engine Optimization
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This book was a required textbook for a web/e-commerce class that I was taking. I am active in SEO in my current job as well and the text married both the concepts I was learning in class to the work that I was performing on my work website. Easily understood concepts and great techniques shared throughout the book.
June 29th, 2010 at 1:47 pm
Review by Bookworm for The Truth About Search Engine Optimization
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I’m new to the world of SEO, so I wanted to know a little more about it without getting too confused on all the technical stuff. If you haven’t read any of the “The Truth About” books, then the first thing you should know is that each chapter isn’t very lengthy. Instead, it gets to the heart of the matter without having to go into all the little details. I did enjoy that much about this book.
The reason I didn’t give it 5 stars is because doesn’t give you examples to look at when you want to add it to your code. That, however, isn’t enough to make me not like this book. I’m actually looking forward in getting more of these books.
So, if you want a book that doesn’t get into all the technical terms of SEO, then you should pick this one up. It’s a quick read, but a good read that will help you achieve some good SEO.
June 29th, 2010 at 1:51 pm
Review by Phillip C. Neal for The Truth About Search Engine Optimization
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Rebecca Leib is easy to read. After reading this book, it has become clear that the hard part of SEO is not understanding what to do, it is taking the time to execute it properly.
It is refreshing to read a book with succinct chapters on one aspect of SEO. You are not overwhelmed and lost before she drives home the point of the chapter.
After reading this book, all of the gibberish I had been reading in other SEO texts suddenly made sense. The difference is, I’m not sifting the gibberish to get to the nuggets.
Nothing I learned in this little book was contraindicated in any other reading I have done thus far, nor was it explained any better.
I highly recommend this book as a first book on SEO. You can then review other fatter texts for greater detail and more examples. I doubt you will have missed anything important with this approach.
Phillip C. Neal DDS
June 29th, 2010 at 2:18 pm