Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
- ISBN13: 9780136068686
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!
“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. T
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(out of 55 reviews)
List Price: $ 54.99
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Search Engine Optimization (SEO) Secrets For 2010 (Volume 1)
SEO Secrets For 2010 is a book giving up to date information and 100% coverage of all the elements of Search Engine Optimization. Mike Monahan who consults with the best including SEO Guru Sean Odom outlines the secrets professionals keep to themselves and charge thousands of dollars to provide. These strategies will help anyone optimize their website and dominate the world’s leading search engines. The Internet is now the telephone book. So as a business you have to do the equivelent of a fu
Rating: (out of 7 reviews)
List Price: $ 19.95
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Review by Thomas Duff for Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
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With the ever-increasing attention paid to the search engine space, it pays to know how best to design your web site and plan your marketing campaigns to optimize this resource. A recent book I received fills that space nicely… Search Engine Marking, Inc. – Driving Search Traffic to Your Company’s Web Site by Mike Moran and Bill Hunt.
Content:
Part 1 – The Basics of Search Marketing: Why Search Marketing Is Important… And Difficult; How Search Engines Work; How Search Marketing Works; How Searchers Work
Part 2 – Develop Your Search Marketing Program: Identify Your Web Site’s Goals; Measure Your Web Site’s Success; Measure Your Search Marketing Success; Define Your Search Marketing Strategy; Sell Your Search Marketing Proposal
Part 3 – Execute Your Search Marketing Program: Get Your Site Indexed; Choose Your Target Keywords; Optimize Your Content; Attract Links To Your Site; Optimize Your Paid Search Program; Make Search Marketing Operational; What’s Next?
Glossary; Index
First off, this book is really well done. Using a writing style that’s more conversational and readable than I expected from the cover, they go into solid detail about everything related to search engines. This includes how they work, what people are looking for when they search, and how best to understand the types of visitors you’ll get in order to turn them into potential customers. They also spend plenty of time telling you what to avoid in the way of spammy and sleazy tricks to get better rankings (which will probably also get you banned from the engines). As a result, you can read the information with confidence that you’re being useful and ethical information related to improving your visibility on the web.
While most any size business could benefit from this information, I kept thinking of larger organizations during my reading. Marketing Communication (MarCom) departments, at least those who understand the web, absolutely need to know this information and formalize their organizational approach to search engine optimization. A single person business looking to advertise on the web, especially if this is their first foray into the cyberworld, might find themselves a bit overwhelmed by over 500 pages of information. Conversely, a MarCom department would have the time and resources to commit to a focused and planned approach to their search engine results. Both businesses would benefit, but I think the larger companies would benefit more…
Regardless of your organizational size and structure, it’s worth the read. You’ll come away with a much more complete understanding of how you need to position yourself to get noticed in the increasingly crowded world of search…
June 28th, 2010 at 5:04 am
Review by Stoney G. deGeyter for Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
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I have to admit that this was a very difficult book for me to read, not because it isn’t an absolutely great resource or an all-inclusive textbook fore building a search engine marketing campaign from the ground up within your organization, but precisely because it was exactly those things. Because I have the attention span of a gnat, reading anything that doesn’t have a plot is hard for me (some of the most recent John Grisham books are the exception… that guy can make a phone book interesting!).
SEM, Inc is a very dense 500 pages, written out in a small 10 point font. Don’t pick this up looking for some light SEM fluff reading or some easy quick tips. SEM, Inc takes you all the way through the search engine marketing process from start to finish, leaving nothing out. Written more for larger corporations than the mom and pop small business, the information is solid and actionable for businesses of all types, shapes and sizes. Everything from how to get a campaign off the ground (if multiple departments must be involved) to communicating with your team effectively is covered.
If you are serious about understanding search marketing and how to implement a campaign throughout your site, or simply better understand what your search marketing team is doing, this book is a valuable resource and a textbook worthy of the marketing resource shelf.
June 28th, 2010 at 5:16 am
Review by Harold McFarland for Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
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Search engine marketing is one of the most important parts of Internet marketing and also one of the most frustrating and difficult. While there are lots of people and businesses that are glad to tell you the secrets of how to get into one of the top positions on a search engine most of them are old techniques that don’t work any more. In this book the authors examine the details of how a search engine really works and basic search marketing methods. One of the most interesting parts of the book is a section on understanding how a person thinks when they are issuing a search query. There is also a great graphic on the relationships between many of the search engines.
The process they outline is simple yet very powerful if followed. First you have to identify the goals of your web site. If you don’t know what you are trying to accomplish then you are unlikely to accomplish it. Then you determine how to measure the success of your website. After this you develop a search marketing strategy and how you are going to measure the success of your marketing efforts. If you are in a larger company the authors even include a section on selling your search marketing proposal to your company.
The book includes a lot of the necessary details to implement your plan. This includes how to get your site indexed, choosing your target words, and attracting links to your site. This is some of the best, most detailed information that I have seen anywhere on this subject and shows that the authors are up to date in their understanding of how search engines work and how to get top rankings. Search Engine Marketing, Inc. is highly recommended to anyone trying to market their website.
June 28th, 2010 at 5:40 am
Review by R. Blythe for Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
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I have just finished reading the book Search Engine Marketing Inc. from IBM Press and have to say it was one of those page-turners that I just couldn’t put down.
Mike Moran and Bill Hunt walk you through a well-grounded methodology in approaching SEM (search engine marketing). They begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they’re trying to find information. Then they walk you through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. The authors systematically address every issue you’re likely to encounter, from enforcing search-engine friendly content standards through hiring consultants.
There are no black-hat or grey-hat tricks here. In fact, the book throughout points out the easy traps you might be tempted to fall into and explains why you should steer clear.
I whole-heartedly recommend this read.
June 28th, 2010 at 6:30 am
Review by Kathy Long for Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition)
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I’m a web designer branching out into search engine optimization and marketing so that I can provide my clients the full package. This is just the book I need. The material is current, proven reliable, and covers everything I need to know to create a winning site, from design to dollars. I can’t recommend it enough. Many thanks to the authors.
June 28th, 2010 at 7:00 am
Review by Tim Brewer for Search Engine Optimization (SEO) Secrets For 2010 (Volume 1)
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I got this book for free from the author at a show he was speaking at in Las Vegas. Regardless of the way I got it, I read it from cover to cover. I’ve been designing websites for a long time, but have been making the mistake of not worrying much at all about SEO. The Result was most of my sites take much longer to attract visitors if at all and most people that land on my websites don’t find me through search engines.
In a world so full of information, it’s always hard to choose witch SEO books and articles to read. It’s easy to get overwhelmed. Since I’m already proficient in Web design, I didn’t want a thick book that would lose my time teaching me how to declare meta tags.
SEO shouldn’t be complicated. Of course, it takes time and persistence, but not much complexity and the author here describes it Step-by-step. Do yourself a favor, just spend the couple of bucks for this book, read it, implement the techniques in your projects and never have to think about SEO anymore.
June 28th, 2010 at 7:41 am
Review by Trista Jensen for Search Engine Optimization (SEO) Secrets For 2010 (Volume 1)
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I bought 3 books at the time I bought this one. I returned the other two. This book is genius. Has everything you need and in the right amount of detail. It was so helpful, I even emailed my web designer with corrections that they needed to make.
June 28th, 2010 at 8:17 am
Review by MyMultiTools.co.uk for Search Engine Optimization (SEO) Secrets For 2010 (Volume 1)
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I found Mike’s book Search Engine Optimization (SEO) Secrets for 2010 by Michael Monahan on Amazon and followed the brilliant advice from cover to cover. Mike’s recommendation to consider their services at websitesubmitter and came as a personal recommendation that I needed. In the past I paid for an SEO service that did not materialise and as they say `once bitten twice shy’ I am without a doubt very wary! I’m now ranking very well on Yahoo and on the 1st page with at least 2 keywords and things are similar on Bing and Google is improving too. This is thanks to the book and their services!
Furthermore, the SEO Secrets book is an awesome reference guide that I keep with me and have already recommended to all my friends. I see know Amazon have the 2011 edition in print and I literally just now ordered my copy because now I realise I have to keep on top of algorithm changes. I appreciate that in the world of SEO things change fast and that’s a good thing – it gives new starters like me a fighting chance at getting in the action, the next challenge is staying up there and next year I’ll be looking for the update again and in the meantime I’ll take your advice and keep abreast with your recommended online sources for tips and news.
The book has a number of typos but I quickly read through those and this is only a superficial criticism that reflects not poor quality but an awesome service that Mike and Sean of SEOTechMasters at Websitesubmitter are hard at work helping create more traffic for people like me.
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June 28th, 2010 at 9:14 am
Review by Chad Johnson for Search Engine Optimization (SEO) Secrets For 2010 (Volume 1)
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This is an excellent book. I bought this one and SEO For 2010 by Sean Odom. They both have similar information but I foudn the Sean Odom book to be more educational, have better step by step instructions, and less gloating on himself.
June 28th, 2010 at 9:58 am
Review by R. Rosabal for Search Engine Optimization (SEO) Secrets For 2010 (Volume 1)
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The book does have a few good pointers for SEO, but the rest of the book is full of the author saying how difficult SEO is and how awesome him and his company are, and how all his clients were completely lost before using his services and now they are doing so great because he (the author) saved them and their businesses. I find very difficult to trust the information in any book where the author is pushing very hard his own services. Waste of money. DO NOT BUY.
June 28th, 2010 at 9:58 am